Steve Sommers Overnight Drive Expands Staff – Hires Program Manager Chad Highland
Mt Gilead, OH, (July 15, 2021) – TheSteve Sommers Overnight Drive show has expanded staff to include radio promotions and marketing professional Chad Highland. Highland joined the five hour overnight call-in talk show recently to assist with the day-to-day promotion and marketing of the five day a week, Monday through Friday show. As program manager he is responsible for expanding distribution, coordinating advertising, daily operations and road show/event setup. Formerly a marketing manager with iHeartMedia in Columbus, OH, Highland worked with radio stations 92.3 WCOL-FM, 610 WTVN-AM, 106.7 WRXS-FM and 105.7 WBWR-FM. There he created and executed targeted promotional strategies for the purpose of growing ratings and revenue, coordinated on-site events and worked as a liaison with sales to improve client engagement. He began his broadcast career in 1994 as the Promotion Director and an on-air personality at 97 ZOK, 1440 WROK and WXXQ 98.5 with Cumulus Broadcasting (now Townsquare Media) in Rockford, IL.
With over 26 years in the industry, and 20 of them located in Central Ohio, Highland was already very familiar with Steve Sommers and the format of the show featured on America’s Truckin’ Network on WLW-AM, Cincinnati. The late-night show had previously aired for 36 years targeting truckers and late-night shift workers from Kansas City to New York.
Kyle Fischer, Hot Shot’s Secret Director of Branding and Promotions, says, “With the addition of the Steve Sommers Overnight Drive show in January we began our search for the right broadcast professional to manage and grow this show. Chad fits in seamlessly with our operations without a learning curve. As we look to expand beyond Facebook, YouTube and streaming apps like Spotify, Google Play, we were fortunate to find someone with established relationships to support our expansion plans.”
Highland adds, “My great passion is radio, and this is an unbelievable opportunity to show that passion by continuing to build up a nationally recognized program. I cannot thank Chris (Gabrelcik) enough for believing in Steve, this show and its potential. I have appreciated the warm welcome, and everyone’s openness to new ideas as we work towards increasing our listenership and advertising. Steve’s show is gaining ground daily, and I’m excited to see where we go next.”
The Steve Sommers Overnight Drive can be heard at OvernightDriveRadio.com, on the iOS or android app, and available on Amazon Music, Acast, Spotify, TuneIn, and Google, Apple & iHeart podcasts. For more information about The Steve Sommers Overnight Drive show, visit www.overnightdriveradio.com, or follow The Steve Sommers Overnight Drive Facebook page. To keep up with the latest Hot Shot’s Secret company and product news visit www.hotshotsecret.com, or call (800) 341-6516.
The Steve Sommers Overnight Drive Show Expands Airing – Now Available on Android, Podcast & RSS Feed
Mt Gilead, OH, (March 9, 2021) – The Steve Sommers Overnight Drive show launched January 11 from the new Hot Shot’s Secret Studios. The show was initially available on Hot Shot’s Secret’s Facebook and YouTube pages as a video stream then quickly followed on the Steve Sommers Overnight Drive Facebook and YouTube pages.
Currently, the five-hour show airs weekly from midnight to 5:00 a.m. (EST) Monday through Friday can be heard via a live audio stream at overnightdriveradio.com, in addition to the Overnightdrive.com Android app. The iOS app is still in the works and will be released in the coming weeks. Topics include but not limited to trucking, news, weather, sports and headline news. Listeners can text or call to speak directly with Steve during the live show by calling a toll-free number – (844) 844-3388.
In regard to on-demand, the show can be found on numerous podcasting services including Apple Podcasts, Amazon Music, Acast, Spotify, Google Podcasts, iHeart Radio Podcasts, TuneIn, Pocket Cast, Deezer, Breaker and Stitcher. Additionally, viewers can view the video stream on-demand on the website.
Kyle Fischer, Hot Shot’s Secret Director of Branding and Promotions, says, “I cannot believe the phenomenal support we’ve had and a growing cast of listeners on many different media. It has been an exciting project and Steve is reconnecting with old friends from across the country. Terrestrial radio will happen, hopefully this year. In the meantime, we are doing everything we can to make sure that Steve continues to grow his listenership through every possible media outlet at our disposal.”
The Overnight Drive Host Steve Sommers added, “I am having a blast. This is what I do best and the team at Hot Shot’s Secret is doing a great job promoting the show and giving me the liberty to speak freely. It is very heartwarming that so many people that have listened over the years have reached out on our website, social media or in call-ins to tell me they are glad to see I am back on the air.”
The Steve Sommers Overnight Drive Show is solely sponsored by Hot Shot’s Secret. For more information about The Steve Sommers Overnight Drive show, visit OvernightDriveRadio.com. To speak with Steve on the show or to suggest a topic for the show, call toll free number: (844) 844-3388. To keep up with the latest Hot Shot’s Secret company and product news visit www.HotShotSecret.com, or call (800) 341-6516.
Hot Shot’s Secret Launches The Steve Sommers Overnight Drive on Monday, January 11
Mt Gilead, OH, (January 5, 2021) – The Steve Sommers Overnight Drive show launches officially on Monday, January 11, 2021 at 12:00 a.m. (EST). The five hour overnight call-in talk show will stream live from the brand new Hot Shot’s Secret Studios and have a similar trucking-focused format as Steve’s prior radio show, America’s Truckin’ Network, but will also provide a greater production flexibility with an expanded new audience and freedom to cover topics of interest to his callers. The show is scheduled to air weekly from midnight to 5:00 a.m. (EST) Monday through Friday and is the brainchild of longtime sponsor Hot Shot’s Secret. As before, callers will be able to speak direct with Steve during the live show by calling a toll free number – (844) 844-3388.
To start, the live show will be featured exclusively on Hot Shot’s Secret’s YouTube and Facebook pages, which means for the first time, longtime fans will not only be able to hear but also see Sommers behind the microphone. Plans for expanded distribution of the program are currently in the works and will be announced in the coming weeks.
Kyle Fischer, Hot Shot’s Secret Director of Branding and Promotions, says, “We are so excited to launch this new program and to get Steve back on the air where he belongs. He has an incredible fan base and a unique connection to the trucking community. The history of Hot Shot’s Secret and really, our company’s founding is closely tied to the support we received from Steve on his radio show many years ago. One good turn deserves another. Now it’s our turn to show that we believe in him and the response we have received to date has been filled with nothing but overwhelming support.”
The Overnight Drive Host, Steve Sommers, added, “Last year brought major change for everyone, and for some more than others. This is a new year with new opportunities and hopefully for all my fans, there will be a brighter future in 2021. For me, having the opportunity to reconnect once again with all my trucker friends coming home from a long night driving or those hard-working people that are up night after night working their jobs – it is a dream come true. To have the freedom to be able to produce and direct the content of my own show, and knowing about all of these great plans we have coming to add to the show… I’m just incredibly humbled and really excited at the opportunity.”
Fischer concludes, “We have been busy. In just a matter of weeks, we have managed to bring Steve Sommers aboard, build the new Hot Shot’s Secret Studios from ground up, and now we are days away from the official launch…which has remained our primary goal; to get Steve back on air with his fans ASAP. Now we begin to switch gears with a new focus of expanding the distribution of the program through all channels possible, including web streaming, podcasts, phone apps, satellite radio, terrestrial radio – you name it. We are fortunate to have a talent like Steve on the team, so we are going to provide the largest platform possible for Steve to do what he does best.”
The Steve Sommers Overnight Drive show is currently solely supported by Hot Shot’s Secret, the nation’s fastest growing high performance lubricant company. Hot Shot’s Secret Founder Chris Gabrelcik has been a supporter of Steve’s prior radio show for many years, often being a guest on the show as both longtime friends are based in Ohio. The new Hot Shot’s Secret Studios are located in Cincinnati, Ohio. Hot Shot’s Secret is headquartered in Mt. Gilead, Ohio, and manufactures over 35 diesel and gas performance additives, specialty oils and a line of lubricants for multiple markets including heavy duty transportation, automotive aftermarket, motorsports, powersports, RV, agriculture and more.
Catch The Steve Sommers Overnight Drive by following Hot Shot’s Secret on YouTube and Facebook, and talk to Steve live during the show by calling (844) 844-3388. For more information about The Steve Sommers Overnight Drive, visit www.OvernightDriveRadio.com. To keep up with the latest Hot Shot’s Secret company and product news visit www.HotShotSecret.com, or call (800) 341-6516.